There’s Something About Mazda Design

By Gary S. Vasilash

Several years ago I met Derek Jenkins, who was heading up Design at Mazda North America.

Then Derek introduced me to one of his colleagues on the team, Julien Montousse.

Both of those guys were doing extraordinary work. Although Mazda sales numbers are low when you put them into context of most other marques, arguably if the vehicles lacked the superb execution of design—inside and out—that they exhibit (and have had for the past several years), then those numbers would likely be microscopic and business-wise it would be catastrophic.

Jenkins moved on to Lucid, where he is leading the design efforts. The Lucid Air is both extraordinary and exquisite from the styling perspective. Simply an amazing vehicle and would be even if it didn’t have its propulsion system.

Montousse moved on, as well, but in his case to Archer Aviation, the company that is creating electric vertical takeoff and landing (eVTOL) aircraft, which Archer plans to have its aircraft in commercial service by 2025.

The Archer Midnight. No, not a car. (Image: Archer Aviation)

Montousse and colleagues just won a MUSE Design Award for the Archer Midnight eVTOL.

Montousse: “After spending most of my life designing cars, I saw from a distance that technology breakthroughs were happening in aerospace and that they would unlock new aircraft architectures. When developing a product in a completely new space like eVTOL aircraft, it’s important to instill confidence and earn the trust of consumers.”

Then, sounding much like a car guy, he went on: “When setting out to design Midnight, we focused on creating a powerful aircraft design that forged an emotional connection between passenger and aircraft. Midnight combines high function with high emotion delivering a travel experience unlike any other.”

Swap out some of those nouns with automotive terms.

Seems like there must be something in the water at Mazda for two extraordinary talents to have come from there.

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