By Gary S. Vasilash

Although Fisker describes its mission as creating “the world’s most emotional and sustainable vehicles,” chairman and CEO Henrik Fisker announced, “I’m excited to give our loyal members the opportunity to elevate their ownership experience.”

By doing something of an emotional or sustainable nature?

Nope.

But by earning points in the Fisker Loyalty Program.

That’s right: Fisker has a scheme wherein owners (or those holding reservations for the Fisker Ocean: enrollment for both groups is automatic) can get points that they can redeem for things like beanies and thermos bottles.

Fisker: “We are constantly looking to improve our Loyalty Program in ways that respond to our customers’ needs and that help us stand out from the competition.”

Which makes one wonder what it thinks it is competing with.

CVS?