GMC Going More Global

By Gary S. Vasilash

GMC sells its vehicles in three non-U.S. markets at present:

  • Canada, where its sales were up 10% in 2023 and where it has a market share of 5.5%
  • The Middle East, where its sales were up 15% compared with 2022
  • Mexico, where its sales were up 14.4%
  • South Korea, where it launched the Sierra LD pickup in 2023

How, you might be wondering, did it do in the U.S. in 2023?

Its retail sales were up 6.5% compared with 2022 and its total sales were up 8.9%, for a total 563,677 units.

GMC Yukon AT4. Presumably a nice vehicle on a snowy day. (Image: GMC)

(Which vehicle in its lineup were up 279.9% in ’23 compared with ’22? The HUMMER EV. It delivered 3,244. That vehicle has the distinction of being—with the exceptions of the Chevy Blazer EV and Chevy Silverado EV, both of which launched near the end of ’23, so these exceptions are not really comparative, especially as the HUMMER went into production in November 2021—the lowest-selling vehicle of all GM products.)

Feeling bullish about the global demand for vehicles of a large dimension, GMC announced that it will be rolling out the Yukon full-size SUV in Australia, New Zealand and China, with the last-named getting the vehicles in 2024 and the first two in 2025.

GMC sold 82,271 Yukons in the U.S. last year, essentially flat in the context of the 82,304 sold in 2022. While flat isn’t as good as the 279.9% of the HUMMER EV, it is better than the -19.3% of the Canyon, -14.8% of the Savana, or 17% of the Terrain.

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