By Gary S. Vasilash
Today Fisker is holding a meeting at its HQ in Manhattan Beach, California, for prospective dealers.
Sort of like someone going into a dealership thinking about buying a given vehicle. Kicking the tires, as it were.
Fisker has had a direct sales approach, which seems to be de rigueur for new energy vehicle companies.
But it has decided that it might be more efficient—or effective—to go the old-school route and sign up some dealers.
However, as part of its “Dealer Partnership” model, it will ask that its dealers offer no-haggle pricing, where that is permitted. And it will allow dealers to have larger chunks of geography than is typically the case with dealerships, particularly in urban areas.
The first element is presumably good for customers—as in customers who don’t want to treat their buying experience as some sort of swap-meet event.
The second element provides a dealer with greater odds of moving some metal without having to compete with the dealer down the street.
According to Fisker chairman and CEO Henrik Fisker, “Over 120 dealers in North America and Europe have expressed interest in our new Dealer Partnership model.”
Of course, there is interest and there is signing on the bottom line.
So far, Fisker has gotten one dealer to sign on. It is in Europe.