Building Cars Is Hard

“The market is under-investing now, as a reaction to over-investing. There were a lot of bullshit ideas that got funded during that speculative boom around new ways to manufacture vehicles, forgetting the last 100 years of lessons on how hard it is to build a car company. People will look at Tesla, forget how hard it was for them, and assume everybody else can also do this really quickly.”– Olaf Sakkers – Partner and Co-Founder at mobility venture investment firm RedBlue Capital in Zag Daily

Yes, creating a new automotive company—advanced battery chemistry, digital twins, asset-light approaches, and other advantages that legacy  OEMs didn’t start with—is difficult.

To understate the case by a magnitude of scale.

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