If you don’t drive it, should you really wear it? And why?

By Gary S. Vasilash

One of the more interesting characters in the William Gibson oeuvre is Cayce Pollard of Pattern Recognition.

Pollard is a marketing consultant. But she is highly sensitive to things like branding on clothing so if she gets something that has a logo she must remove it.

Seems that her profession and her predilection are at odds.

Many people are highly sensitive to branding, too, but unlike Pollard, they are sensitive if the branding is insufficiently bold.

They want the association to be front and center, not in the least bit cryptic.

So if they happen to be fans (ideally owners, I suppose) of MINI, then the MINI Lifestyle Collection 2024 offers a range of goods so that “they are always and everywhere connected with their favorite brand.”

Among the goods are:

• MINI Car Face Detail T-Shirt
• MINI Outline Print Hoodie
• MINI Caps (“combine the bright shade of Rebel Red with the new Vibrant Silver”)
• MINI Duffle Bag
• MINI Car Tile Notebook
• MINI Car Face Detail Musette
• MINI Car Face Detail Shopper

And on it goes. And on and on.

Cayce Pollard would be devastated.