And where is that Corvette SUV. . .?

By Gary S. Vasilash

Porsche Cars North America reported its sales for the first half of 2024, including, of course, the second quarter.

And in Q2 the sales of the 911 being nothing short of impressive.

That is, for the year it has delivered 6,720 911s, of which 4,790, or about 71%, were delivered in Q2.

Which means that in Q1 dealers had a bit of time on their hands as there were 1,930 911s delivered.

OK. They had other vehicles to sell, but still that number of 911s is notable.

The best-selling Porsche in the U.S. during the first half of 2024?

The Macan, at 12,004 vehicles (though that is down from the 14,306 sold in H1 2023).

Second best-selling?

The Cayenne, at 10,168 vehicles (which is up from the 8,911 in H1 2023).

Together, those two SUV models, with a combined 22,172 vehicles, are some 64% of Porsche’s total 34,733 delivered in H1 2024.

Which sort of begs the question of when there is going to be a Corvette SUV. After all, the car can be an alternative to a 911, but it is highly unlikely that anyone is going to cross-shop a Chevy Equinox or Traverse with a Porsche SUV.

Isn’t this a case of the proverbial “money left on the table”?