Römers understands the importance of first impressions. . .

By Gary S. Vasilash

“Polestar is the role model of a design-driven automotive company and it’s a great honor to take on the responsibility for the Design department. I’m looking forward to working with the creative team to design the next generation of Polestar cars,” said Philipp Römers, who is taking the Head of Design position at the electric vehicle company, succeeding Maximilian Missoni.

Römers is moving to the company from AUDI AG. He has been with the Volkswagen Group for the better part of his career. (He had had a stint at Ford.)

Born in Cologne in 1979, Römers studied transportation design at Pforzheim University.

He started at Volkswagen in 2005, where he designed exteriors for models including the Golf 7 and the Passat B8.

Then he moved from Wolfsburg to Ingolstadt in 2014, where he led teams developing the Audi A3, A6 and Q8.

And undoubtedly his work in the Audi e-tron and the e-tron GT, both electric, will serve him well in his position at Polestar.

While at Audi Römers  said:

“The very first thing that people who are interested come into contact with is still the exterior. It has to arise desire. Ultimately, the first impression is decisive with respect to whether someone stays or just walks away, zooms in on their screen or quickly keeps browsing. Ideally, aesthetic form and function are combined.”

That approach should serve him well at Polestar.