Now’s the time to buy. . .

By Gary S. Vasilash

“Many families have seen their savings go toward higher mortgage rates and summer travel costs. They want a new vehicle but also want options that allow them to forgo an upfront down payment,” said, Rob Kaffl is Ford director, U.S. sales and dealer relations.

So the company has decided it will not only continue with its employee pricing for everyone, but has initiated a summer sales event: “0-0-0.”

Which means zero down payment, zero percent interest for 48 months, and zero payments for 90 days.

Since starting its “From America, For America” campaign in April that provides the employee pricing approach, Ford second quarter sales grew well over the rate of the rest of the industry.

Kaffl: “Momentum matters, and in the past few months we have had plenty of it.”

They want to keep it going with this 0-0-0 program.

What’s more—and it is more—Ford is providing a two-year maintenance program that covers things like oil changes and tire rotations. Certainly a nice benefit.

While there is undoubtedly some small print involved in signing those papers at the dealership, there is some you should know about if you have your eye on a 2025 Bronco Sport, Bronco, Expedition, Maverick, Ranger, Transit, Super Duty, or Lincoln Navigator.

They are excluded from the program.

So that leaves Escape, Mustang Mach-E, Explorer, F-Series, E-Series, and Mustang for Ford brand and Corsair, Nautilus, and Aviator for Lincoln.

Clearly Ford wants to continue to move metal before more tariffs kick in and people are faced with more than high mortgage rates and travel costs.