Detroit Has 0 Michelin Starred Restaurants

Munich has one in a facility where people take delivery of their cars. . .

By Gary S. Vasilash

While it is not uncommon for an automotive company to send out a news release regarding the retirement of an executive, BMW has sent one headlined:

BMW Welt bids farewell and thank you to star chef Bobby Bräuer

Which is, well, uncommon.

Bräuer is an executive, the executive chef of EssZimmer restaurant.

EssZimmer has achieved two Michelin stars since he took over the restaurant in 2012.

BMW Welt and BMW Group headquarters: notable architecture in Munich. (Image: BMW)

EssZimmer is one of the restaurants at BMW Welt in Munich, a facility that is not only a place where people can receive deliveries of their vehicles, but a public display of BMW Group products (BMW, BMW M, BMW i, MINI, Rolls-Royce, and BMW Motorrad)—since BMW Welt opened in 2007 more than 250,000 people have taken delivery there. There are three other restaurants and a bistro.

There are over three million people who visit BMW Welt each year.

There are displays, conferences, events and other activities that are both put on by BMW Welt (more than 400 people work there) or by organizations that rent space within the facility.

There is car culture and there is car culture.

Seems that BMW checks both boxes with its vehicle and with BMW Welt.