China Lifting Non-Domestic Ownership Rule

Right now (i.e., 12/28/21) a non-Chinese OEM that has an operation in China that isn’t building EVs can only operate through a 50-50 joint venture with a Chinese company.

In a few days (i.e., 1/1/22) that will change. Nikkei Asia reports that yesterday (i.e., 12/27/21) the Chinese Ministry of Commerce and the National Development and Reform Commission lifted the requirement as of the first of January.

Right now, there is an array of OEMs that have 50-50 joint ventures with Chinese partners.

Does this mean that they’ll suddenly buy out their partners and go for the whole thing?

Probably not.

Why?

It is undoubtedly a good thing to have a Chinese partner who can help with indigenous issues that may not be recognized by someone who is not absolutely embedded in the country and its culture. Even though a company may have people who have been in a given country for a number of years (be it China, the U.S. or anywhere else), not everything that someone who has lived there all of their lives simply knows can be understood by someone who hasn’t had that experience.

While there may be increases in the level of ownership of the various OEMs for financial reasons, odds are things aren’t going to change on a wholesale basis.

Presumably the non-Chinese OEMs have worked to develop good relationships with their partners. So there isn’t a whole lot of upside to throwing a wrench in those works.

The global auto industry is simply getting a bit more global.

China Sales Compared to U.S.—and They’re Not Done Yet

According to Automotive News, for 2020 there were 14,645,049 light vehicles sold. This is down 14.4% compared with the total number for 2019, 17,104,792. Which is to say that while COVID-19 had an impact on overall sales, it wasn’t as substantial as it had been feared to be.

China, too, was affected by the pandemic. And its sales were affected, as well.

That said, numbers for the first 11 months of 2020 have it, according to LMC Automotive, that there were 21.64 million light vehicles sold in China. About a third more than U.S. sales.

And there is still an additional month to go in the Chinese market.

In November there were 2,710,957 vehicles delivered in China. So if that number was repeated in December, that would be a total of 24.35 million units, or nearly 10 million more than were sold in the U.S.

One thing that is interesting about the China market is that the top-selling brands are probably not what you’d expect.

Volkswagen Lavida–number-one in China. (Image: Volkswagen)

The number-one brand in terms of sales and production is Volkswagen. What’s more, the top-selling vehicle is the Volkswagen Lavida, a Passat-like sedan that is available only in China. The car was the best-selling model in China in 2019, and even the folks at Volkswagen acknowledge, “but hardly anyone in Germany has ever heard of it.”–gsv