2024 Toyota Tacoma Trailhunter

This Tacoma variant is one bad-ass machine. . .

By Gary S. Vasilash

With the 2024 Tacoma, the reengineering of what has long been the most popular—by a lot—truck in its midsize segment* Toyota product planners decided to make the market for the pickup as broad as possible by providing versions of the truck that cover the terrain in terms of price point and in terms of the way the truck is fitted out, be it someone who is looking for something they can drive to the supermarket or someone whose drive to the supermarket takes them over the valley and through the woods.

There are 11 variants, six with a 2.4-liter, four-cylinder turbocharged engine and five with the 2.4-liter supplemented with a hybrid system. The non-hybrid versions have either up to 228 hp and 243 lb-ft of torque or 278 hp and 317 lb-ft of torque. The hybrid version adds a 48-hp electric motor so that the combined horsepower in 326 and 465 lb-ft of torque. There are models with an eight-speed automatic transmission and models with a six-speed manual.

There are the SR, SR5, TRD PreRunner, TRD Sport, TRD Off-Road, Limited, TRD Sport i-FORCE MAX, TRD Off-Road i-FORCE MAX, Limited i-FORCE MAX, Trailhunter, and TRD Pro.

Sheldon Brown, Tacoma chief engineer, on these variants: “Each one has a distinct focus on the core purpose of the grade and uses hardware-, spec- and performance-based turning to deliver that unique experience more so than in the past.”

Common Elements

Having visited the Toyota Technical Center in Michigan during the development of the vehicle I can testify to the extent to which the development team did benchmarking and performed careful consideration of making each of the variants more than some trim modifications here and there.

What is consistent across the board is that the truck uses a boxed, steel-ladder frame. The Tacoma is based on the Toyota TNGA-F global truck platform, which means that it has the same underpinnings as the Land Cruiser, Sequoia, and Tundra, and forthcoming 4Runner.

Styled at the Toyota CALTY Design Research studio in California, Kevin Hunter, who heads that facility, said the design theme for the truck is “badass adventure machine.”

Again, yes, you can use it to pick up some cereal, yes, you can use it to traverse some rocks and logs, and either way, regardless of what model you pick, this is still something that looks like a truck, not something styled to be soft and silky.

The Trailhunter

2024 Toyota Tacoma Trailhunter: Engineered to get dirty. (Image: Toyota)

Of the lineup, the Trailhunter is certainly one that not only has the style but the stuff for, well, trail hunting, assuming that that activity requires driving places that are otherwise places were people don’t usually find themselves.

This model is a double cab configuration with a five-foot, aluminum reinforced composite bed.

ARB & Toyota

The vehicle comes with ARB high-performance Old Man Emu 2.5-inch forged monotube shocks. (Evidently the shocks are named after the large, flightless, Australian bird that can traverse difficult terrain at considerable speed. No, I don’t get it.)

Those shocks aren’t the only thing that ARB and Toyota collaborated on for the Trailhunter. The rear bumper is another, constructed with 2.5-mm thick steel that’s powder coated for durability. There are two red recovery points, two jack points for an off-road jack, and non-slip step pads.

Also, there are MOLLE sail panels that are attached to the truck so that there can be a variety of overlanding gear can be attached to them.

There are 33-inch Goodyear Territory Rugged Terrain tires wrapped around 18-inch bronze-finished alloy wheels. The bronze theme is also picked up on the heritage-style grille, although the integrated LED light bar is certainly not vintage, nor are the RIGID Industries LED fog lamps.

Also on the exterior are rock rails and, should you look under the truck, high-strength steel skid plates.

Selectable Settings

The Trailhunter has a push-button Stabilizer Disconnect Mechanism that increases the suspension articulation front and back.

There is also Multi-Terrain Selection which operates in 4WD High and 4WD Low. Depending on terrain selection (mud, dirt, sand) the system helps control wheel spin. There is an electronically activated locking read differential.

The Trailhunter also offers CRAWL Control: set a (slow) speed and it works as a cruise control system so you can concentrate of maneuvering the vehicle. And on the subject of maneuvering, there is the Multi-Terrain Monitor that shows what’s ahead of the truck on a 14-inch touchscreen.

One of the most-striking things about the interior design of the Trailhunter is found on the dashboard and center console. Yes, this is a completely technologically up-to-date vehicle.

But rather than having the driver needing to select things on the screen or via what seem to be rather paltry buttons, the knobs, switches and buttons in the Trailhunter are rugged and robust: You know that you are in a highly capable machine.

Which, presumably, is the point.

One More Thing

The Trailhunter is a hybrid. And only a hybrid. Toyota knows it can get the job done.

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*In 2023 in the U.S. Ford sold 39,364 Rangers, Chevy 45,562 Colorados, GMC 14,831 Canyons, and Toyota 234,768 Tacomas.

Lots and Lots of Tacomas

By Gary S. Vasilash

As John McElroy points out at the top of this edition of “Autoline After Hours,” in 2023 Chevy sold 71,081 Colorados, GMC 22,458 Canyons, Ford 32,334 Rangers, and Nissan 58,135 Frontiers.*

That is a total of 184,008 midsize trucks.

And another number: 234,768.

That’s the number of Toyota Tacomas sold in 2023.

There were 50,760 more Tacomas sold than all of the others on the market combined.

Clearly a popular truck.

Now there is a new generation Tacoma, one designed, engineered and manufactured in the North American market because that’s where the preponderance—and it is clearly quite a preponderance—of vehicles sold.

2024 Tacoma. Badass. (Image: Toyota)

During the development of the ’24 Tacoma an objective was to create a “Badass adventure machine.”

It was configured to be capable.

It was configured with several trims—SR, SR5, TRD Off-Road, TRD PreRunner, TRD Sport, Limited—so there would be a bandwidth available for buyers.

Because Toyota is committed to providing electrified variants of all of its vehicles, the Tacoma was fitted with an optional hybrid powertrain, a propulsion system that provides 326 hp and 465 lb-ft of torque.

Because Toyota is still interested in providing something for those off-road enthusiasts (and to the economy buyers) who are interested in a third pedal, there is a six-speed manual available.

Sheldon Brown, chief engineer for the new Tacoma, talks with McElroy, Richard Truett of Automotive News, and me on this show for an entire hour.

If you’re interested in Tacomas specifically or trucks in general, it is worth your time.

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*Who would have thought that Nissan outsold Ford in trucks?

Hyundai Reveals the 2022 Santa Cruz

Four doors and a box on the back of a compact vehicle

By Gary S. Vasilash

Of the 2022 Hyundai Santa Cruz, which will be available late this summer, Jose Munoz, president and CEO, Hyundai Motor North America, says, “Our customers will wonder just how they managed before owning one.”

He also says the vehicle “breaks open all new segment territory, both for Hyundai and the industry as a whole.”

What is it?

A compact crossover with a box on the back like a tiny pickup. The bed length is 48.4 inches on the upper level and 52.1 inches below.

Think of it as about four feet.

Really not much for those who are looking for a pickup-like capability.

2022 Hyundai Santa Cruz. (Image: Hyundai)

But to be fair to the Santa Cruz, a 2010 Ford Explorer Sport Trac has a bed length of 49.2 inches, so the Santa Cruz is right there.

Which leads one to wonder about opening up a new segment.

One could argue that although the Honda Ridgeline is positioned as a pickup truck, it is in many ways like an Accord with a 63.6-inch box on the back instead of a truck (and the reference to the Accord is a good thing).

Which leads one to wonder about opening up a new segment. Or living without it.

Oh, well.

Hyundai isn’t referring to the Santa Cruz as a pickup. Nor is it calling it an SUV. Rather, it is a “Sport Adventure Vehicle.”

When BMW brought the X5 to market in 1999, it didn’t like the “sport utility vehicle” nomenclature. So it insisted that the X5 was an SAV—a Sport Activity Vehicle.

That didn’t stick.

In customer research, Hyundai found that people—“often living in urban environments”—wanted something that they could use for stuff, whether it is stuff that they bought at REI or Home Depot. Throw and go: the bed is ready to accommodate whatever.

Again, not a whole lot of stuff, but if you’re living in an apartment in an urban setting, you don’t have a whole lot of stuff.

Hyundai makes comparisons of the Santa Cruz with pickups. When it comes to beds, there is really no comparison—the Nissan Frontier is the next shortest, at 59.4 inches.

The Santa Cruz is wider than the Frontier—75 v. 72.8 inches—and just a smidge narrower than the Toyota Tacoma, which is 75.2 inches. The Tacoma, however, is 212.2 inches long, compared with 195.7 inches for the Santa Cruz.

A comparison with a traditional pickup doesn’t really play to the potential advantages of the Santa Cruz.

Credit to Hyundai to delivering on the concept that it showed at the North American International Auto Show in 2015 in a manner that looks extremely close to the show car.