Although electrification is as important to GM as it is to any OEM, when it comes to the U.S. market, Trucks Are Kings, so it isn’t entirely surprising that the company has announced a $1.5-billion investment in the next generation of its midsize trucks, as in the Chevy Colorado and the GMC Canyon, both of which were introduced in 2013.
Of the money, $1-billion will be spent at the GM Wentzville truck plant and presumably the balance will have something to do with product development.
Explained GM president Mark Reuss, “This is part of our comprehensive strategy to invest in growth areas and strengthen our U.S. manufacturing base. GM sells more pickups than any other automaker and we have aggressive plans to build on our strengths.”
While that sales is true in the aggregate, to be fair, if sales through the third quarter are looked at and the subject is midsize pickups, then know that there were 96,820 Colorados sold and 26,300 Canyons, a total 123,120, which is significantly fewer than the Toyota Tacoma: 207, 347 during the same period.
Maybe there will be an electric truck.