Kia is a company on the move, with hopes to have global sales of 2.92 million vehicles in 2021, up from the 2.61-million sales it had in 2020.

This will be bolstered by its brand transformation plan that is predicated on something called “Plan S,” a business strategy. The company is working to improve its profitability through flexible production operations in the regions it operates in.

For example, in the U.S. it produces the Telluride, Sorrento and K5 (previously known as the Optima), and in 2020, the Telluride (75,129) and Sorento (74,677) were its third and fourth overall best-selling vehicles in the market.

And there is something else that will certainly help.

Going from this logo:

To this:

Yes, that will certainly make a difference for a company whose vehicles are so design-forward.–gsv