Hyundai, with Bryan Herta Autosport, is going to be campaigning the new Hyundai Elantra N TCR race car in the IMSA Michelin Pilot Challenge series.

Hyundai entered the North American Touring Car racing scene in 2018, and since then it won three back-to-back TCR championships and the 2020 Manufacturers title.

And speaking of the 2021 Elantra and winning, that vehicle was named the 2021 North American Car of the Year, a non-trivial victory.

To mark that big win, if you look closely you can see the NACTOY badge on the hood of the Elantra N TCR vehicle, shown here at the Daytona International Speedway, flanked by Bryan Herta Autosport drivers Michael Lewis and Taylor Hagler.

The first race of the IMPC series will be held on January 29 at Daytona.–gsv