Driving a car with some years on it can be very expensive. This subscription service provides a vehicle for the month for the price of a single fine

Barcelona is one of the wonderfully walkable cities in the world, which benefits, in part, from the implementation of a 95-square kilometer low-emission zone, which has some serious teeth: pre-2000 gasoline-powered vehicles entering the zone and diesels that were built before 2006 are charged from €100-150. The zone operates Monday through Friday, from 7 am to 8 pm.

Barcelona is also the HQ of VW’s SEAT. Which undoubtedly makes it challenging to be, well, a car company.

So SEAT created MÓ, a mobility business. It has launched a flexible subscription model for its eScooter 125. For € 70 a week or €150 a month, SEAT MÓ is offering not only the scooter, but roadside assistance and 24-hour customer service.

Not entirely surprising: the subscription project is based in the center of Barcelona, which is where the e125s are picked up and deposited.