Genesis Lights Up an Alp

Letting them know they’re coming

By Gary S. Vasilash

Genesis, the luxury brand that is part of the Hyundai Group, wanted to make sure that its entry into the European market is well noted, so it went to a town in Switzerland, Lauterbrunnen, which is in the Swiss Alps, picked out a mountain, and created a lightshow that displayed the company’s logo.

That’s some logo. (Image: Genesis)

It measured 900 x 590 feet.

What more can be said?

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s