Letting them know they’re coming

By Gary S. Vasilash

Genesis, the luxury brand that is part of the Hyundai Group, wanted to make sure that its entry into the European market is well noted, so it went to a town in Switzerland, Lauterbrunnen, which is in the Swiss Alps, picked out a mountain, and created a lightshow that displayed the company’s logo.

It measured 900 x 590 feet.

What more can be said?