In a word: Very
By Gary S. Vasilash
Microchip shortages notwithstanding, despite dealer lots with fewer vehicles on them, Ford reported a sales increase for the month of November of 5.9% compared with November 2020.
In terms of what people bought in November, the F-Series, which will be the best-selling vehicle for its 45th consecutive year, is absolutely essential to the total U.S. sales.
The company sold a total 158,793 vehicles (Ford and Lincoln brands).
It sold 3,767 cars. 72,795 SUVs. And 82,231 trucks.
Of the trucks, F-Series accounts for 60,418 units.
All of Lincoln had sales in November of 6,405.
All of Ford SUVs consisted of 66,390.
So there’s F-Series, with nearly 10x the sales of Lincoln and almost equal to the sales of the EcoSport, Bronco Sport, Escape, Bronco, Mustang Mach-E, Edge, Flex, Explorer, and Expedition combined.
The nameplate that is second to the F-Series in sales for November is the Explorer.
There were 18,268 Explorers sold.
Yes, the F-Series makes that much of a difference.
Without it the total November sales would have been 98,375.
But not as impressive as it is.