How Important Are Trucks to Ford?

In a word: Very

By Gary S. Vasilash

Microchip shortages notwithstanding, despite dealer lots with fewer vehicles on them, Ford reported a sales increase for the month of November of 5.9% compared with November 2020.

In terms of what people bought in November, the F-Series, which will be the best-selling vehicle for its 45th consecutive year, is absolutely essential to the total U.S. sales.

(Image: Ford)

The company sold a total 158,793 vehicles (Ford and Lincoln brands).

It sold 3,767 cars. 72,795 SUVs. And 82,231 trucks.

Of the trucks, F-Series accounts for 60,418 units.

All of Lincoln had sales in November of 6,405.

All of Ford SUVs consisted of 66,390.

So there’s F-Series, with nearly 10x the sales of Lincoln and almost equal to the sales of the EcoSport, Bronco Sport, Escape, Bronco, Mustang Mach-E, Edge, Flex, Explorer, and Expedition combined.

The nameplate that is second to the F-Series in sales for November is the Explorer.

There were 18,268 Explorers sold.

Yes, the F-Series makes that much of a difference.

Without it the total November sales would have been 98,375.

Not nothing.

But not as impressive as it is.

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