Since social media attention is one of the most important metrics for those in the automotive industry, some findings from Zutobi.com* are undoubtedly of interest.
According to its research, the most popular vehicles in terms of social media mention are:
- Nissan GT-R
- Honda Civic
- Ford Mustang
Here’s how they made the assessment:
The GT-R gets 8,623 weekly Twitter mentions, 9.5 million Instagram posts and 9,890 articles on Reddit.
The Civic’s respective numbers are: 7,863, 8.2 million and 16,500.
And for Mustang: 9,827, 14.7 million and 6,610.
One could argue that the Nissan GT-R is by far the most popular.
Why? Well, in 2019, the last “normal” pre-COVID year, Nissan sold 331 GT-Rs in the U.S. market. Last year it sold 227.
The Civic and even Mustang sales dwarf those of the GT-R.
So given its share of market its share of attention is massive.
*Zuboti is an on-line driver’s ed course. Presumably it did this research because it figured it would get picked up on social media.