Fisker: Still Small Numbers But Really Big Plans

By Gary S. Vasilash

The folks at Fisker are nothing if not plucky.

Although it had expected—as recently as May—to produce 32,000 to 36,000 vehicles this year (actually, have those vehicles produced for it by supplier Magna at its now-legendary plant [given the array of vehicles it has built for various OEMs there, it is absolutely special] in Graz, Austria), it now predicts the build of its Ocean EV will be more on the order of 20,000 to 23,000 vehicles. A non-trivial drop.

Realize that the Ocean is a global vehicle, not just one destined for the U.S. market, so the distribution of 23,000 vehicles is sparse, to understate the case.

But last night in Huntington Beach, California, chairman and CEO Henrik Fisker announced, “Fisker isn’t standing still,” and announced two new vehicles, to supplement the Ocean and the PEAR, which is to be available in mid-2025, an EV that has—for now—an MSRP of $29,900, before incentives. (If they pull that rabbit out of the hat, it will be truly remarkable.)

There are the Ronin, a four-door sports car with a starting price of. . .$385,000, and the Alaska, a four-door pickup based on the Ocean platform. Both, of course, are EVs.

(There was also the Force E, an off-road variant of the Ocean, because, well, nowadays lots of people like to make it seem as though they crawl rocks in their spare time.)

The Alaska is expected to launch in 2025. And the Ronin—well were you to place a $2,000 deposit on one, you’d know that “More information regarding availability and estimated production timelines for Ronin will be shared in the future.”

All of which is to say that even though Fisker is making almost imperceptible moves in the market, it has huge plans moving forward.

On the one hand laudable. On the other, a big bet on an uncertain future.

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