By Gary S. Vasilash

“With the Crystal Center Display as a key component, we want to turn the world of interior design on its head and create an innovative focal point for premium vehicles of the future – one that grabs attention and stirs emotions. We are moving away from the straightforward display of information and elevating it to a highly personalized user experience,”–Dr. Boris Mergell, head of the User Experience (UX) business area, Continental.

Dr. Mergell is talking about an infotainment display that Continental has developed with crystal company extraordinaire Swarovski. Turns out that in addition to producing necklaces, rings, bracelets, and the like, there is another part of the company, Swarovski Mobility.

Continental developed a microLED display that is integrated into the crystal panel. The microLEDs provide the brightness and contrast for the 10-inch infotainment display. The information displayed seems to float in the slim crystal slab.

Seems like Conti is going for something of a Steampunk aesthetic for its displays: classic decorative crystal meets the cloud.