Small but pricey. And probably more so soon.

By Gary S. Vasilash

The Volvo EX30, a small electric SUV, had been a strong contender for an award in the 2024 North American Car, Truck and Utility of the Year (NACTOY) awards.

But the company had to pull it from contention due to it not having vehicles in the U.S. market by the end of 2023. Logistical issues. The vehicle was being built in Zhangjiakou, China. The company added capacity by also building them in Ghent, Belgium. Know that it is a global vehicle so plenty of markets are interested in the EX30. In 2023 in the U.K., for example, it won the Sun Car of the Year Award and the Sunday Times Small SUV/Crossover of the Year. Evidently there were more of them in the U.K. than there were in the U.S.

When the car was introduced to the media in late July 2023 in New York City, the company touted that this was a vehicle that was engineered with the environment and sustainability in mind, as they used a variety of materials especially on the interior that began their existence as other things before being reprocessed to Volvo trim. (E.g., the seat cushions and lower backrests are covered in Nordico, a material made, in part, from pine oil. The seat uppers and door inserts are covered with a knitted material than is derived from PET bottles.)

Things Change

The initial plan had it that the starting MSRP for a single-motor EX30 would start at $34,950.

But things—including the aforementioned logistics—changed and the EX30 is available in the U.S. only in a dual-motor setup (which provides a maximum 422 hp).

Consequently, the starting price has gone up. It is $46,195.

Not a trivial difference, but again, the vehicle has more oomph than the original entry and it is an all-wheel-drive vehicle.

Not Long

The EX30 has a 69-kWh battery that provides an estimated range of 253 miles. Not great, but then you have to look at that 422 hp.

Also, EVs are heavy. The EX30 has a curb weight of 4,151 pounds. That may not be particularly telling in itself so know that a 2025 AWD Toyota RAV4 with a gasoline engine weighs 3,490 pounds. That’s a 16% difference.

Quite Minimal

One of the things that the EX30 is is minimalist.

There are very few conventional interfaces on the interior. Things like is a nice metallic door handle for opening. Tabs for adjusting the HVAC louvers. A wiper stalk. A gear shift stalk. And switches for window operation.

But pretty much everything—including opening the glove compartment—is done via the 12.3-inch center display. Or with capacitive buttons on the steering wheel.

And “everything” includes encompassing what a driver would typically find on the other side of the steering wheel: a gauge cluster.

If you want to know how fast you are driving you have to look to the right. Which strikes me as being ergonomically inappropriate, especially for a company that has long been synonymous with “safety.”

Maybe researchers in Gothenburg determined that it is no problem, but this driver in Detroit found it to be troublesome.

Brighter Not Always Better

Another issue I encountered was a result of the panoramic—as in the size of essentially the entire roof—sunroof. The glass panel may have been treated to deal with sun load and radiation, but I found it to let in far more light than I would like. Quibble, quibble.

It does have all manner of sensor-based tech—from pedestrian and cyclist steering avoidance to adaptive cruise control, from a blind-spot information system to a door opening.

The exterior look is clean and contemporary. There is 31.9 cubic feet of cargo capacity, which is suitable for a vehicle of this type and size (166.7 inches long; 72.4 inches wide; 61.2 inches high; 104.3 wheelbase).

But here’s a thing: the issue of tariffs have to loom large regarding this vehicle. The one Driven here was built in China. . .and while keeping track of what’s what on the tariff front, one thing is for certain: when it comes to China they’re not going away.