(That’s a lot of Ps in that name. . )

By Gary S. Vasilash

One of the things that interests me when I am in a vehicle is the extent to which people notice it.

You may be surprised at how few vehicles garner some comment from people. The last vehicle I had that drew lots of attention was the VW ID.Buzz. And as I think about that vehicle, I realize that I’ve not seen a lot of them since.

And while that van drew attention largely because of the nostalgia factor, the Polestar 3 has no such fond memories for anyone, as it has been available in the US market only since late summer 2024.

A friend I was meeting at a restaurant came in and pointed out a window to the Polestar 3 in the lot: “Are you driving that? What is it?” The waiter stopped and looked at it, too, while listening to my explanation of how it is a brand from a company headquartered in Gothenburg, Sweden, once a sub-brand of Volvo. (This gets into organizational complexity with the bottom line essentially being that there is Volvo, owned by Geely, and there is Polestar, owned by Geely. So while the two companies are separate, they have the same parent and there is a non-trivial amount of sharing between the two siblings.)

They were both unaware of the brand.

Which is not entirely surprising. Through the third quarter 2025 Polestar has delivered 44,482 vehicles. Globally.

To put that into context, Cadillac delivered 46,525 vehicles. Domestically. In the third quarter alone.

Polestar is still a stealth brand.

A neighbor who was walking her dog past my house while I pulled into my driveway literally turned around and came back to talk to me about the Polestar 3, wondering what it was, saying that she liked the way it looks, both in terms of size and styling. (She is right about that.)

The not-so-good news for the folks at Polestar: She is in the market for a vehicle and is likely going to buy a Chevy Equinox. “EV?” I asked. “No. Gasoline.”

That is not-so-good on two levels.

First of all, the top trim level AWD Equinox has an MSRP, including destination, of $37,395.

The MSRP, including destination, for this AWD Polestar, which is at the top of the line, is $86,300.

Clearly, my neighbor has a good eye, even though she has a different kind of budget.

And second, of course, the Polestar 3 is an electric vehicle, not fueled with gas, which accounts for part of the difference.

And it is interesting to note that whereas that 2025 Equinox she is considering is built in the GM San Luis Potosí plant in Mexico, the Polestar 3 is assembled in Ridgeville, South Carolina (that is nominally a Volvo plant, which goes back to the previous comment about the sibs).

Without going too Volvo about this, it is worth noting that the Polestar 3 is based on the Scalable Product Architecture 2 platform, which underpins the Volvo EX90, that brand’s flagship electric vehicle.

And because it has Volvo DNA it is engineered with safety in mind, ranging from having a boron steel safety cage to an extensive list of sensor-based safety tech that facilitates accident-free driving (note: it helps; it is up to the driver and others to prevent accidents).

One interesting thing is that while model year 2025 vehicles have to have a rear seat reminder system to advise the driver to check the back seat to make sure that a child or pet is not being left behind, many of these systems are simply based on the vehicle being put in park and the alert showing up.

In the Polestar 3 there is actually interior radar that monitors the situation.

So what does one get for the not-minor amount of money.

Well, there are two electric motors that provide a combined output of 517-hp, which means this can be quick. They also provide AWD. But this power also means that the range is somewhat limited: an EPA estimate of 279 miles.

There is active air suspension. 22-inch wheels. A panoramic glass roof. Over-the-air-updates for life.

The infotainment is based on the Android Automotive OS, with Google built in. (There is wireless Apple CarPlay, too).

The interior is both comfortable and well designed, with details on things like the door trim that subtly make you know that someone spent time considering what they were doing.