EV Intentions in the UK

A survey of UK drivers finds that 18% of those ages 18 to 34 say they will buy an EV as their next vehicle.

Eleven percent of older drivers—those over 55—say they’ll go EV.

When hybrids are included in the question along with EVs, 42% of the 18-42 cohort say that’s what they’ll go for and 36% of the older group, too.

These findings are from the Kwik Fit annual survey on the subject. Kwik Fit is a leading vehicle service provider in the UK.

Observation

Given that according to the UK’s Society of Motor Manufacturers and Traders (SMMT) the year-to-date (through October) market share of EVs in the UK is 25.4%.

Add in the market share of hybrids and plug-in hybrids and the market share goes up to 50.8%.

All of which indicates there isn’t exactly a burgeoning future demand for electrified vehicles in the UK given the results of the Kwik Fit survey (although that demand would be awfully appealing to US OEMs).

Dan Joyce, operations director at Kwik Fit, said of the findings: “The overall proportion of drivers planning to switch to low emissions for their next car has remained the same since last year.  However, our study shows that younger drivers are much more open to moving to EVs – and new car brands – than many older drivers.”

(Which leads to a question of whether younger or older buyers are actually likely to buy a new vehicle, and my money is on the latter.)

The reference to “new car brands” in the quote goes to Chinese vehicles. According to Kwik Fix BYD had a year-over-year sales increase in September of 880%.