By Gary S. Vasilash
One of the things that start-up companies have the opportunity to do–if they’re simply not hell-bent on doing whatever it is that they think they are supposed to be doing and so suck all of the enjoyment out of their endeavors–is to be a bit whimsical, to do things that are related to their business but not simply the same thing with a dab of red paint to somehow make it seem more “creative.”
EV startup Polestar held a design contest last year.*
Kristian Talvitie, a Finnish designer, received an honorable mention.
That said, Talvitie’s design for a microspace tree house was built full scale by Polestar designers, Talvitie and personnel from Finnish design agency Ultra.
The KOJA has been installed at the Fiskars Village Art & Design Biennale in southwestern Finland.
Polestar builds vehicles, not tree houses that are positioned just below the tree canopy for high visibility of the wilderness.
Maximilian Missoni, head of Design at Polestar, said, “We were fascinated by the idea and how it translates our brand values [e.g., accessibility, sustainability] into a different environment.”
Yes, that. And probably because they wanted to have a little fun.
*It is also holding one this year. Designers love designs even of things that they’re not paid to design.