Fill In the Blanks

OK. The images give it away. But still: who would have thought?

By Gary S. Vasilash

Tyler Hill, Ford global brand licensing manager: “These new _______ will allow more people to experience the adventurous spirit of a Bronco and the exhilaration of a Mustang from the moment they grip the __________.”

That would be:

  • e-bikes
  • handlebars

That’s right, a Bronco e-bike and a Mustang e-bike.

These bikes, developed with N+, are not for the causal rider.

Both feature 750-W hub motors that can allow the rider up to 28 mph.

To help stop, there are four-piston hydraulic brakes.

(Images: Ford)

The Bronco bike has a dual-suspension system that is said to allow the bike to handle “any type of terrain,” just like the SUV that inspires it.

The Mustang comes in a special 60th anniversary model. A little quick math indicates that were someone in 1964 able to afford a Mustang that person would have probably been at least 20 years old, so that person is likely not to be in the intended customer for the e-bike.

And speaking of customers, the Bronco bike has an MSRP of $4,500 and the Mustang $4,000.

Ordering can be performed through www.ford-bikes.com

Socially Popular

Since social media attention is one of the most important metrics for those in the automotive industry, some findings from Zutobi.com* are undoubtedly of interest.

According to its research, the most popular vehicles in terms of social media mention are:

  1. Nissan GT-R
  2. Honda Civic
  3. Ford Mustang

Here’s how they made the assessment:

The GT-R gets 8,623 weekly Twitter mentions, 9.5 million Instagram posts and 9,890 articles on Reddit.

The Civic’s respective numbers are: 7,863, 8.2 million and 16,500.

And for Mustang: 9,827, 14.7 million and 6,610.

Nissan GT-R: as popular as it is quick. (Image: Nissan)

One could argue that the Nissan GT-R is by far the most popular.

Why? Well, in 2019, the last “normal” pre-COVID year, Nissan sold 331 GT-Rs in the U.S. market. Last year it sold 227.

The Civic and even Mustang sales dwarf those of the GT-R.

So given its share of market its share of attention is massive.

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*Zuboti is an on-line driver’s ed course. Presumably it did this research because it figured it would get picked up on social media.