This is no ordinary Rolls-Royce, which begs the question as to whether any Rolls is an ordinary Rolls
By Gary S. Vasilash
A Rolls-Royce Dawn, a 563-hp convertible, will set you back at least $356,500. (Well, probably not you necessarily, or the readership demographics of this site are far more elevated than I think.)
And you can reckon that Rolls-Royce Dawn that has been personalized through the firm’s Bespoke Design operation would ratchet that number up significantly. Especially if the person with whom the Bespoke team worked with is Japanese architect Kengo Kuma.
Yet Rolls-Royce Motor Cars and Kengo Kuma have collaborated on a Dawn, one influenced by Kuma’s architectural design of a luxury residence in downtown Tokyo named “The Kita.”
The vehicle is for the owner of a multilevel penthouse in The Kita.
According to the 2020 Mercer Cost of Living Survey, Tokyo is the third-most expensive place in the world to live (Hong Kong is #1 and Ashgabat, Turkmenistan, is #2).
Presumably if you can afford a penthouse at The Kita the price of even the most luxurious Rolls-Royce is, for you (again, not you), the sort of money that you’d find under the tatami.