Toyota Supporting MaaS in Dallas

Mobility as a Service from AARP to help seniors—although younger people can ride

By Gary S. Vasilash

Although Boomers don’t like to admit it, many of them are, well, old.

And a high percentage of them probably ought not drive.

And given that there are still ads that play on terrestrial TV in off hours for phones with GIANT NUMBERS, presumably some of those people are not particularly technically sophisticated.

Which is to say that credit should go to Toyota for its support of the AARP Ride@50+ program that is available in the Dallas area, a ride-hailing service that can be accessed on line or by phone (“Talk to a rear person to schedule your ride.”)

Think of it as Lyft or Uber for the AARP set (although, according to the FAQs, you don’t have to be an AARP member to use, and riders don’t have to be AARP aged, although it is meant for them, not for those who are looking for a ride after too many craft cocktails).

One of the purposes is to help get people to COVID-19 vaccination sites. Those people who book a ride to get a jab will get it for free, with Toyota picking up the tab.

Although it is easy to be smug about this (“Seriously, they can’t use Uber?”), as Sean Suggs, group vice president, Toyota Social Innovation, put it, “This program makes it easier to access critical services and help people get to where they want to go, and that is what mobility is all about.”