Q1 Sales Surprises

Yes, customers are back. But some of what they’re buying is surprising.

By Gary S. Vasilash

Although it was April Fool’s Day when the first quarter 2021 numbers for U.S. sales were announced by OEMs, the smiles were real in offices across the land as the SAAR (seasonally adjusted annual rate) rose to approximately 16.5-million units, or about a 12% sales increase compared to Q1 2020, which, of course, contained the first month of the pandemic in America.

2021 Toyota Prius Prime. There was a 70.6% sales increase for the model in Q1 2021. Who saw that coming? (Image: Toyota)

This wasn’t supposed to happen

Plenty of people who seem to have a particular affection for liking the use of fossil fuel and has therefore been gloating over the fact that Toyota Prius sales have been dropping must have gotten a surprise. Despite that fact gasoline prices have been low for the past several months and still under $3.00 per gallon ($2.85 in the U.S. as of now, according to the Energy Information Agency), Prius sales rose 22.4% in Q1, to 14,050 units. (For a not apples-to-apples comparison: Chevy sold 7,089 Camaros during Q1.)

What is more striking is that all Toyota hybrids had a combined 152% increase, to 125,318 units. (“Thank you, RAV4,” they must be saying down in Plano.)

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The Big Three?

Remember when that was General Motors, Ford and Chrysler?

GM is still big. Overall sales of 642,250 vehicles.

The other Two, however:

Ford, including Lincoln, had sales of 521,334.

FCA, including Chrysler, Jeep, Dodge, Fiat, Alfa Romeo, had sales of 469,651.

Toyota, including Lexus, 603,066. That’s a lot more than either Ford or FCA.

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This wasn’t supposed to happen, 2

Everyone knows that (1) sedans are nearly dead in the market and (2) economical vehicles are so 2010.

Nissan, including Infiniti, had a good first quarter, with overall sales of 285,553 vehicles, which is a 10.8% increase over Q1 2020.

But there are two absolute standout vehicles in the Nissan lineup:

  • Versa: 22,394 vehicles, or an 83.9% increase
  • Sentra: 37,238 vehicles, or a 55.9% increase

Admittedly, crossovers like the Kicks (24,421 units) and the Rogue (86,720) were big contributors, the fact that the Versa and the Sentra did so well ought to make some analysts reconsider that whole “Cars are on life support” position.

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This puts March 21 vs. March 20 in perspective

In March 2020 Hyundai delivered 35,118 vehicles.

In March 2021 Hyundai delivered 75,403 vehicles.

That is a 115% increase.

Still: Wear a mask.

2021 NACTOY Finalists Announced: The Top 9 Vehicles Introduced This Year

The 50 jurors* of the North American Car, Truck and Utility of the Year (NACTOY ) awards—50 people who work for a variety of outlets, so these are manifold perspectives, not that of just one brand—have announced their list of finalists for the 2021 awards, which will be presented in Detroit on January 11. (Actually, they will be presented virtually, given the prevailing pandemic conditions. And while on that sad subject—the pandemic, not the presentation—it is worth noting that this year was a particularly challenging ones for the jurors and OEMs alike, as in (1) getting into a variety of vehicles and (2) launching vehicles.)

So here are the vehicles that have made the short list (in alphabetical order, lest someone read something into the order).

Car of the Year

Genesis G80: the still-young luxury brand brings tech and comfort to its middle-of-the-pack offering (i.e., there are the G70 and the G90 sedans, too)

Hyundai Elantra: they didn’t just launch one version with some trims, but a “regular” one, a hybrid and a performance variant, all at once

Nissan Sentra: compact cars have always had stand-out models, but this one is several dozen levels above of what you might expect

Truck of the Year

Ford F-150: given that the F-150 has been breaking sales records for decades, let’s face it—when they do a new one, they’re not going to risk the crown

Jeep Gladiator Mojave: that name as in the desert, and while other variants of the Gladiator eat rocks, this one can handle the runs across sandy terrain

Ram 1500 TRX: take a Ram 1500, stuff in a HEMI and add a suspension system that can take on conditions that other pickup trucks wouldn’t dare get close to

Utility Vehicle of the Year

Ford Mustang Mach-E: this is arguably the first real EV to come from the North American domestic automakers—there have been others, but this one has the stuff

Genesis GV80: yes, that nomenclature is similar to the car previously mentioned, but this time it is the crossover that John Legend and Chrissy Teigen appropriately introduced in a Super Bowl ad

Land Rover Defender: not only is this a venerable marque, not only does this vehicle have the wherewithal to handle demanding conditions, but it has a design that can’t help but make you smile

*FYI: I am a juror.