Tag Archives: racing

Planning the Work, Working the Plan

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By Gary S. Vasilash

Automotive business plans nowadays tend to have a title, perhaps in order to make investors think that the OEMs really have something going on because of their naming method.

Nissan has been running its Nissan NEXT business plan from FY 2020 to FY 2023.

It has its long-term Nissan Ambition 2030 waiting in the wings.

This past week it announced The Arc, which is a bridge between the two.

In announcing it, Makoto Uchida, Nissan president and CEO, said, “This plan will enable us to go further and faster in driving value and competitiveness. Faced with extreme market volatility, Nissan is taking decisive actions guided by the new plan to ensure sustainable growth and profitability.”

At its basis it is about selling more vehicles. Vehicles that are more profitable for the company.

Which is pretty much what any OEM wants to do.

So it is going to roll out 30 new models—16 electrified (which means they can be hybrids) and 14 ICE—during the next three years, then from FY 2024 to 2030 there are plans for a total 34 electrified vehicles.

On a global basis Nissan anticipates that 40% of its global sales will be electrified vehicles, then 60% by 2030.

A few days after The Arc was announced Nissan made another announcement, which is that it is going to continue in the ABB FIA Formula E World Championship racing series “until at least 2030, reinforcing its Ambition 2030 electrification plans”

Presumably the thought is that if it is seen as a leader in electric vehicle racing customers will figure that it has the chops when it comes to consumer EVs, too.

And, of course, there is the obligatory comment about how there is technology transfer from the race track to the street, which a high-level powertrain engineer at a competitive company recently told me is more rhetoric than reality, given the difference in what the requirements are for the types of vehicles.

Maybe what companies really need to do is come out with a plan called “The Best,” and simply say “We are going to make the best damn vehicles for our customers, period.”

That might focus their efforts on what really matters.

Lincoln Approaches 100

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Yet it is working to maintain freshness and relevance in the market by paying attention to the market

By Gary S. Vasilash

One of the aspects of vehicle ownership that probably doesn’t receive as much attention as it ought to is the act of ownership itself.

As in purchasing the vehicle. Then the on-going owning of the vehicle.

To be sure, the product itself has to be worth acquiring. Features, functions, capabilities and the like. Style and technology.

Lincoln, which is now predicated on a lineup of SUVs, is going to be launching an electric vehicle next year and will be offering a fully electrified lineup by 2030.

Lincoln is readying the launch of the Lincoln Intelligence System, a cloud-based system that provides extensive capabilities for its vehicles, including over-the-air updates.

Lincoln will soon be launching its Lincoln ActiveGlide hands-free driving system.

And there is more.

But one of the more interesting aspects of what Lincoln has been steadily doing is providing excellent customer—it calls its purchasers “clients”—service. According to a recent J.D. Power survey, Lincoln is number-one in sales satisfaction among luxury brands.

2022 Lincoln Navigator (Image: Lincoln)

It has developed what it calls the “Lincoln Way,” which is a customer-centric approach to the buying and ownership experience, which it is initially launching in China—an important market for the brand—and then will roll out in North America.

Michael Sprague is Lincoln’s North America Director, which means he is in charge of marketing, sales and service for the marque in the U.S., Canada and Mexico.

And on this edition of “Autoline After Hours” Sprague talks to “Autoline’s” John McElroy and me about what Lincoln is doing to help increase the momentum that it is building with not only vehicles like the Navigator, but with its approach to the customer both during and after the sale.

Sprague is one of the most thoughtful and articulate people in the industry, so his observations about the brand—which will be 100 next year (at least will have been part of Ford for 100 years, since it was founded by Henry M. Leland in 1917, and he sold it to Ford in 1922. . .and it is worth noting that Leland had earlier founded another company: Cadillac)—are worthwhile for those with interest in the industry.

In addition to which, McElroy and I talk with Patrick Lindemann, president, Transmission Systems, E-Mobility, Schaeffler, and John Waraniak, CEO, Have Blue, about the Indy Autonomous Challenge, which will be run at the Indianapolis Motor Speedway on October 23.

This race will pit 10 vehicles, all Dallara AV-21s, that have been engineered by student teams from around the world, in a race with $1-million going to the winning team.

No, it will not go to the winning driver, because as the name of the race indicates, there are no drivers, this is an autonomous event.

And you can see all of this right here.