OEMs and Diversity

The Rainbow PUSH/Citizenship Education Fund (CEF) Automotive Project has been conducting an analysis of automakers since 2012, determining diversity in:

  • Employment
  • Advertising
  • Marketing
  • Procurement
  • Dealer Development
  • Philanthropy

In keeping with an automotive theme, the organization would score the companies in these categories as Red, Yellow, Green.

The 2022 scorecard has been released.

And for the first time in 10 years, not a single Red light.

What’s more, both General Motors and Toyota received five Green lights each.

All good.

“But we cannot afford to be complacent,” said Rev. Jesse L. Jackson, founder and president of Rainbow PUSH, who added, “our work is far from done.”

Still, their work, and that done within the automotive OEMs, is showing measured improvement.