And then there’s that car business. . .

By Gary S. Vasilash

Time has named Elon Musk 2021 Person of the Year.

Presumably if nothing else it will help the publication move some issues as Tesla fanfolk snap up copies with their hero on the cover.

A double win.

One of the interesting things about the extensive story about the selection in the magazine—positive but not hagiography—is that it is primarily a story about Musk and SpaceX.

This is not to say that the terrestrial transportation products are completely overlooked, but in the context of a classic ink-on-paper newspaper it could be said that the coverage of the cars is below the fold. Well below the fold.

And an exchange quoted in the piece puts this in context:

“Musk’s toddler, X Æ A-Xii (pronounced ‘X’), has recently started saying car, to which his father responds, ‘Rocket!’”