2024 Toyota bZ4X Limited AWD

You’ve got to start somewhere. . .

By Gary S. Vasilash

This is the interior of the first-generation Toyota Prius (2000):

This is a similar shot of the first-gen Toyota bZ4X (2024):

Yes, there is nearly a full demographic generation separating the two.

But the bZ4X makes me think of that Prius.

If you look closely in front of the steering wheel on that early Prius you’ll note that there is no conventional gauge cluster.

That info is displayed in the horizontal slot in the middle of the instrument panel.

There is a more-conventional gauge cluster in the bZ4X in a more-conventional location.

But it is in a binnacle, set further back than is the norm for gauge clusters.

The rationale for both executions is arguably the same: the driver should keep eyes on the road.

While the Prius execution left something to be desired on that account—as in if the driver keeps eyes on the road, then there is the possibility that because there is no ready check of the speed, that could be problematic in terms of potential speeding tickets (although that risk was ameliorated by the lack of pep when you got on the throttle)—the bZ4X approach requires but a slight downward adjustment of one’s eyes to check the speed, a better approach.

The first-gen Prius instrument panel was completely different.

And while the bZ4X’s is more conventional, centered on the standard 12.3-inch touchscreen, there is something of a uniqueness to the interior, such as the use of a fabric on the interior even in places where some polymer would ordinarily be placed and the lack of a glove compartment.

Ten years after the first-gen Prius was released, in a retrospective Toyota acknowledged:

“Not all early reviews were flattering. One car magazine said, ‘With a real-world 35 mpg, this is a car that neither enthusiasts nor greenies can fully embrace.’”

And so far as the bZ4X goes, not all reviews are flattering because the electric vehicle doesn’t go particularly far vis-à-vis competitive electric crossovers:

  • XLE grade has an estimated 252-mile range in a front-drive setup; 228 miles for AWD
  • Limited grade is 236 miles FWD and 222 AWD

So here’s the thing about the bZ4X that needs to be taken into account: This one is the first Toyota EV, just as that Prius was the first back then.

People liked the first-gen Prius sufficiently well that they bought it and did so in sufficient numbers that there were the second generation and beyond.

People who buy the first-gen bZ4X will probably like it sufficiently well—and there is good reason to, mainly that it is a Toyota, and so it comes with all of the confidence that that brand brings to one’s driveway—and it will lead to future Toyota EVs.

And while they will be better, the current one isn’t bad.

(all images: Toyota)

2024 NACTOY Winners Examined

By Gary S. Vasilash

This morning the 2024 North American Car, Truck and Utility Vehicle of the Year (NACTOY) awards were announced.

And with no further ado. . .

  • North American Car of the Year: Toyota Prius & Prius Prime
  • North American Truck of the Year: Ford Super Duty
  • North American Utility Vehicle of the Year: Kia EV9
Kia EV9: 2024 NACTOY Utility of the Year. In 2023 Kia also took that NACTOY category with the EV6. Seems that company really has it going on with electric utes. (Image: Kia)

To look at this a more closely:

The Car category also included the Hyundai IONIQ 6 EV and the Honda Accord. Several people whom I’ve talked with (full disclosure: I am one of the 50 jurors for the awards) thought it would more likely be the Accord than the Prius.

While all three are excellent cars, the transformation of the Prius from something that was somewhat awkward to an object of desire (with really good gas mileage) undoubtedly pushed it over the top.

In trucks, the Ford Super Duty was up against the Chevrolet Colorado midsize pickup and the Chevrolet Silverado EV. The NACTOY awards are consumer-centric, not commercial-centric. Which led me to wonder about the Super Duty being a finalist. Then two things happened:

  1. I talked with Detroit Free Press car reviewer Mark Phelan (also a juror) who pointed out that plenty of people buy Super Duty trucks as daily drivers
  2. I spent time behind the wheel of a Super Duty and discovered that in terms of the tech and the amenities it gave nothing up compared with cars or utilities

That the Silverado EV didn’t take the trophy probably surprised some people at GM HQ because this is their Ultium-based offering in the full-size truck segment and it betters the specs of the Ford F-150 Lightning, the EV pickup that won the NACTOY award in 2023. Perhaps the $74,800 price for a work truck kept Chevy from winning.

And in utilities, the finalists that the Kia EV9 faced were the Genesis Electrified GV70 and the Hyundai Kona/Kona EV. In mid-November when the finalists were announced the Kona wasn’t on the list and the Volvo EX30, a small electric crossover, was. But Volvo had to pull the vehicle from consideration because it wasn’t going to have vehicles in-market before the end of 2023.

Two things about the utility situation:

  1. Kia also won the category last year with the EV6
  2. As Genesis is a sibling company with Hyundai and Kia, it is clear that the three companies have remarkable capabilities in the utility space—including the electric utility space

And that second point raises another consideration:

The traditional domestics had the Truck category. But nothing in the other two categories.

Is that a model for long-term success?

Hybrids Still Matter

By Gary S. Vasilash

Japanese car shoppers are going to buy more hybrids in 2024—more than half of all sales will be the electrified powertrains—than any other type of propulsion system, according to Bloomberg Intelligence.

Tatsuo Yoshida, Bloomberg Intelligence senior auto analyst, said:

“In Japan, hybrids are popular because they’re affordable and reliable, since they don’t rely on the existence of strong charging infrastructure.”

Arguably, those same characteristics—affordability, reliability, and no dependence on the availability of electric chargers (at home or out in the world)—are important to consumers everywhere.

2024 Toyota Prius: Looks good. Travels far. (Image: Toyota)

Although Honda had a hybrid in the U.S. market, the Insight, before Toyota brought the Prius, it was literally just a matter of months—Insight December 1999; Prius June 2000—and Toyota has really become more associated with hybrid technology thanks to its persistence in bringing out hybrids, both as powertrain options to vehicles (e.g., the hybrid RAV4) and as hybrid-only offerings (e.g., the Toyota Venza).

In Japan Toyota has had the Prius available since 1997, so the vehicle, and hybrid tech, are certainly familiar to consumers there.

While the Prius design over the years transitioned from something frumpy to something that looked like the designers were spending too much time watching anime, the 2024 Prius, the fifth generation of the model, is absolutely stunning in looks and certainly not lacking in its efficient performance: the top-of-the-line XLE and Limited models with AWD offer fuel economy of 49 mpg city, 50 mpg highway, and 49 mpg combined. For those who have more frugality, there’s the LE FWD version which is rated at 57/56/57 mpg, which means that given its 11.3-gallon fuel tank (and it takes regular gasoline) it can travel some 640 miles on a tank. That is the definition of “convenience.”

(The 2024 Prius was named the MotorTrend Car of the Year and it is a finalist for the North American Car of the Year, which will be announced January 4.)

Hybrids are garnering more attention in the U.S. market. Not as much as in Japan, but more.

The Ford Maverick Hybrid continues to be a massive hit.

And when Ram brings out its Ramcharger Ram 1500 variant next year, although it will probably emphasize that it is an “electric vehicle,” it is really a hybrid (a series hybrid: there is a battery that powers the electric motor; when the battery gets close to depletion, the gasoline engine operates as a generator to recharge the battery, to keep the propulsion going).

And at an Automotive Press Association Q&A late last month, GM CEO Mary Barra acknowledged that the company has hybrid tech in its portfolio, even though it has no hybrids on offer in the U.S. market.

Arguably, if more Americans knew about the ease of using a hybrid and the efficiency the vehicles provide, they, too, would buy more of them.

Perhaps this will happen when the 2025 Toyota Camry is launched.

The Camry, the perennial best-selling car in the U.S., will be available only with a hybrid powertrain. Clearly, Toyota is that confident in the tech. (Of course, having been putting hybrids under hoods for more than a quarter of a century, it ought to be.)

Affordability, reliability, and no dependence on the availability of electric chargers.

This may cause consumers to pay more attention to hybrids in the U.S., too.

A Green Car in “Nightshade”

When a car known for environmentally friendliness wants to have a bad-ass look, too

By Gary S. Vasilash

One of the things that the people at Dodge are absolute masters of is taking their existing vehicles and then rolling out “special editions” of them. Chargers and Challengers keep gaining variants while fundamentally staying what they’ve long been.

But that isn’t the only brand in the game.

2022 Toyota Prius Nightshade edition. (Image: Toyota)

Toyota is offering “Nightshade” special editions. And the latest to get the treatment is the 2022 Prius.

Although one might imagine that a “Nightshade” vehicle would be black, and while there is Midnight Black Metallic paint available, there are two other colors: Super White and Silver Metallic. So two out of three aren’t black.

But there are black headlight accents, mirror caps, door handles, and the shark-fin antenna is also black.

For the FWD model there are black 17-inch alloys, 15-inch alloys for the AWD model. There are black lug nuts.

This is the fourth generation Prius since the hybrid was launched back in 1997.

While it has the reputation of being the synonym of “green,” evidently Toyota hopes that other colors resonate in the market.