Three Words and You’re There in Your Lambo

But do you need to know the right ones?

By Gary S. Vasilash

Although how exactly this works isn’t entirely clear to us, but it is fascinating nonetheless.

Lamborghini has announced that it is deploying Alexa-enabled what3words into it Huracán line of vehicles for purposes of navigation.

The company what3words, which was founded in London in 2013, has divided the globe into 57 trillion three-meter squares. Each of these squares has a unique combination of three words.

what3words navigation. (Image: Lamborghini)

For example, the spot that provides the best view of the Golden Gate Bridge in San Francisco.

According to Chris Sheldrick, CEO and co-founder, “Traditional addresses aren’t suitable for voice input, and a lot of the time, the best spots don’t have an address at all.”

Apparently the square for that ideal spot in San Francisco is found by entering ///usual.trying.highs

Of course.