Mazda: Looks Aren’t Everything

The MX-30 EV has a problem, and that is how it is engineered

By Gary S. Vasilash

When it comes to vehicle styling, Mazda is a stand-out company. It is remarkable how the company has consistently brought out vehicles with the sheet metal shaped and formed in ways that would only be in the “concept car” category for other OEMs, and even then they might hesitate.

And Mazda has kept the Miata (which is officially known as the “MX-5,” but even though that’s been the case for some years, it will always be the Miata) in production when those people wearing the proverbial green eyeshades would have struck it from the list of offerings a long, long time ago.

2022 Mazda MX-30 EV: Looks good. Doesn’t go far. (Image: Mazda)

That Mazda has continued is a testament to what could be called “pluckiness.”

And the auto industry is a better place for it.

Which brings me to the forthcoming 2022 Mazda MX-30 EV.

And why I think it is going to be, well, let’s just say not particularly successful.

Yes, it is a crossover, which is good in the market.

Yes, it continues with the Kodo design language, evolved, which is good for everyone who looks at vehicles.

Yes, it probably has a great interior, as this has been something that Mazda has been consistently brining to market. (Apparently the interior of the MX-30 features cork, a nod to the company’s founding more than a century ago as a cork manufacturer.)

Yes. Yes. Yes.

But.

It has an EPA estimated range of 100 miles.

That is absolutely insufficient.

Mazda evidently knows that because for owners of the MX-30 (and know that the vehicle will be available in California, not other markets) there is what it is calling the “Mazda MX-30 Elite Access Loaner Program,” which provides access to other Mazda vehicles—all of which have a >100-mile range—for up to 10 days per year for three years.

The base MSRP is $33,470. And just 100 miles?

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