It was a long time coming. Here’s how they delivered
By Gary S. Vasilash
If you go way back in time—to 1959—Nissan (a.k.a., Datsun) introduced its first compact pickup truck in the U.S., the Datsun 220.
Which is to say that the company isn’t a stranger to the segment or the market.
1997 saw the first-generation Nissan Frontier pickup, which was offered as a 1998 model year truck.
The second-generation Frontier, a MY 2005 unit, was introduced in 2004.
And while there have been modifications and improvements over the years, there wasn’t a third-generation Frontier until now, the MY 2022 Frontier.
The Frontier is in a segment that has certainly changed during its history. Both GM and Ford had midsize products, which they both removed from the market before re-entering it.
Toyota, with its Tacoma, has just kept at it, year after year, leading the segment in sales.
As this is an important segment for all involved, Melaina Vasko, Vehicle Performance Manager, Nissan Frontier, says that as they developed the 2022 model they were certainly cognizant of the competition, but, at the same time, they were not going to overlook the fact that during its run to date there have been more than four million Frontiers sold in the U.S.
So she and her development team spent time learning from customers, learning what they wanted and thinking about what they could bring them.
One of the things people are absolutely interested in is a truck that can fit into a garage. The Frontier with a short wheelbase is 210.2 inches long; the long-wheelbase version is 224.1 inches. The vehichle is either 73 or 74.7 inches wide (the more rugged trims have brawnier shoulders); the height variations range from 71.6 to 72.9 inches. There are two bed sizes: 59.5 inches for the standard version and a 72.7-inch long bed.
Vasko explains on this edition of “Autoline After Hours” how the 22 Frontier was developed with an eye toward providing capability, drivability, comfort, technology, and style, and how these are addressed with the new vehicle.
She talks to “Autoline’s” John McElroy, Brett Smith of the Center for Automotive Research, and me.
It is notable that this is a vehicle that was a long time coming, longer than most vehicles that you can probably think of.
Consequently, the amount of attention to the execution is certainly something that is different than, say, a model that is turned over every five years.
One of the things that Vasko told her team, one of the things that should be important to anyone in any endeavor, is simply this: “Try.”
When things seemed more than difficult, perhaps teetering on the edge of what might be considered impossibility, they were encouraged to try.
Without trying, they wouldn’t have been able to deliver on the 2022 Frontier.
And you can see the show right here.