It is still a vehicle brand, not a superhero. But it is interested in more sales, so. . .
By Gary S. Vasilash
The second biggest grossing film of all time is Avengers: Endgame (2019). It brought in about $2.8-billion.
Number five on the list is Avengers: Infinity War. It launched in 2018 and took $2-billion.
And at eight is The Avengers (2012): $1.5-billion
If we go beyond the top 10 there is Avengers: Age of Ultron (2015) at 11 and $1.4-billion, Black Panther (2018) at 12 and $1.3-billion, and Iron Man 3 (2013) at 20 and $1.2-billion.
Five movies. $10.2-billion.
No matter how you look at it, a lot of people have seen Marvel movies.
So when you hear that Lexus has created cars for all of the key characters in Marvel’s forthcoming Eternals and think, “Lexus is a luxury brand. What is it doing with a comic book movie?”
Think this: Just imagine if a small percentage of the Marvel Universe fans go out and buy Lexuses.
It would still be a big number.