Sour Mash and Motorcycles

Yes, a special edition motorcycle predicated on a legendary whiskey

By Gary S. Vasilash

According to the National Highway Traffic Safety Administration:

“In 2019, 4,733 people operating a motorcycle were killed in traffic crashes. Of those motorcycle riders, 1,383 (29%) were drunk (BAC of .08 g/dL or higher). 

“Motorcycle operators involved in fatal crashes were found to have the highest percentage (25%) of alcohol-impaired drivers than any other vehicle types. 

“The 40-to-44 age group had the highest percent, 40%, of drunk motorcycle operators killed in 2019.”

Which leaves me mystified about this:

“Indian Motorcycle, America’s First Motorcycle Company, and Jack Daniel’s®, America’s first registered distillery, along with Klock Werks® Kustom Cycles have partnered to celebrate American craftsmanship with the introduction of the Jack Daniel’s® Limited Edition Indian Challenger Dark Horse. Marking the sixth year of the bold partnership and limited-edition series, the 2022 Jack Daniel’s® Limited Edition Indian Challenger Dark Horse draws inspiration from Jack Daniel’s® renowned Tennessee Rye whiskey – each product embodying the same spirit of innovation to break the mold and exemplify world-class craftsmanship.”

Somehow it would seem that there is a large separation between motorcycles and alcohol of any type.

(Image: Indian Motorcycles)

But evidently this is far from being a novelty (“Marking the six year of the bold partnership”), and something that is beneficial to the firms involved.

Whether you ride a 2022 Jack Daniel’s® Limited Edition Indian Challenger Dark Horse or a low-power Vespa:

Don’t drink and ride

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