Cadillac LYRIQ: Hitting All the Right Notes

An up-close look at the exterior and interior design of what will undoubtedly become the flagship of the Cadillac lineup (sorry, Escalade)

By Gary S. Vasilash

The Cadillac LYRIQ is certainly the most important Cadillac vehicle to be launched since the Cadillac CTS appeared in 2003. Arguably the LYRIQ, an electric vehicle, is one of the most important products that General Motors is putting on the market because it truly marks a commitment to contemporary EVs that it has announced are coming.

The 2023 LYRIQ, which will be on the market in the first half of 2022, is the real thing.

The fresh face of Cadillac. (Images: Cadillac)

Yes, it will be beaten to showrooms by the GMC HUMMER EV, but that is arguably a niche vehicle. A niche vehicle with people with deep pockets: the first edition, for which all of the reservations have been spoken for, has an MSRP of $112,595.

The LYRIQ will start at $58,795. The reservations for the first edition of the crossover were full. In 10 minutes.

The LYRIQ has an estimated range of over 300 miles from the 100.4-kWh Ultium battery pack. It is a rear-drive vehicle. The Ultium drive unit will provide ~325 hp.

On the inside there is a 33-inch diagonal screen that stretches across the instrument panel, a 19-speaker AKG Studio audio system, eight-way power driver and front passenger seats, and other accoutrements that are characteristic of a vehicle that is a showcase for the brand.

An interior so well crafted, you might not want to leave when your trip is complete.

On the exterior there is a illuminated black crystal front grille that illuminates in an orchestrated manner, a grille that is certainly a signature of not only the vehicle, but of the level of creativity, imagination and technology that may become known as what Cadillac is all about.

On this edition of “Autoline After Hours,” we learn about the LYRIQ, inside and out.

We—“Autoline’s” John McElroy, Henry Payne of The Detroit News, and me—are joined by Brian Smith, Cadillac exterior design director, and Tristan Murphy, Cadillac interior design manager.

What is notable about LYRIQ, even if you put aside that it is an EV, is that this is a vehicle that was a total clean-sheet design. They were creating something absolutely new, something that wasn’t a variation on a theme.

The charter was to create a vehicle that would not only show the world of electric vehicles that Cadillac has arrived, but the world that drivers live in too: This is meant to be a vehicle that not only will people like driving, but be one that they’ll be proud to be seen in.

Three of the words that Smith and Murphy use to characterize what the LYRIQ represents are performance, technology and craftsmanship.

The best of right now with the attention of detail that often seems to be lost.

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Then, for the second half of the show, McElroy, Payne and I, all jurors for the North American Car, Truck & Utility of the Year (NACTOY) awards, talk about the vehicles that we had the opportunity to drive earlier in the week, all semifinalists for the 2022 awards.

The vehicles include:

  • Audi A3 and S3
  • Cadillac CT5-V Blackwing
  • Genesis G70
  • Honda Civic
  • Mercedes S Class
  • VW Golf and GTI
  • Ford Maverick
  • Hyundai Santa Cruz
  • Nissan Frontier
  • Toyota Tundra
  • GMC HUMMER EV pickup
  • Rivian R1T
  • Ford Bronco
  • Genesis GV70
  • Hyundai Tucson
  • Jeep Grand Cherokee
  • Jeep Wagoneer & Grand Wagoneer
  • Kia Carnival
  • Nissan Pathfinder
  • VW ID.4

And you can see it all here.

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