Why shouldn’t they be simple?
By Gary S. Vasilash
Years ago, before there were plug-in hybrids, I remember having an early Prius to test drive.
My neighbors were sufficiently knowledgeable about cars to know that it was something different.
So I explained to them that at some points during the drive cycle the Prius was capable of driving on electricity alone, that there were both electric motor and generator functions, as well as a good-ol’ internal combustion engine.
And the single question that came: “Where do you plug it in?”
I explained that it didn’t have a plug.
“How does it run on electricity?”
I tried to explain that the generator charged the battery and the battery powered an electric motor that drove the wheels.
And I might as well have been talking in some alien language.
After there were plug-in hybrids out there for a few years, when the then-FCA launched the Pacifica plug-in hybrid, the company didn’t promote it as a “plug-in hybrid,” but simply as a “hybrid.” The marketing folks knew that it would be too confusing for their own good.
One of the problems with people who are deeply involved in the auto industry in some way is that they expect everyone else is as fascinated as they are.
The other people aren’t.
Not by a long shot.
What seems ever-so fascinating to the enthusiast is, well, some irrelevance being described in some alien language.
The Volkswagen ID.4 is an electric vehicle.
Fully electric. (For my neighbor: “No, you can’t fill it with gas.”)
It strikes me that one of the best things about it is that it is sufficiently straightforward and simple. Yes, there are some things to get used to, like getting into the vehicle and not turning a key or hitting a button to activate it. And like turning a knob to put it into gear.
Small things, though.
Otherwise, it is all rather obvious.
Which is a good thing.
Regular people can drive it without feeling like they’re taking part in a science experiment.
So massive credit to the folks at VW for creating a video series, “Electric Like I’m Five,” hosted by Volkswagen Director of E-Mobility Dustin Krause and his daughter, Harper.
I can imagine the EV enthusiasts gasping: “How dare they simplify this exquisite technology!”
But I submit that is exactly the point.
VW realizes that to make EVs mainstream, then it needs to be something that is understood by adults and children alike.
This is not some sort of ultra-advanced technology (brought to us by aliens). It is an advancement in transportation.
Once people understand that it will get them to work in the morning—while providing advantages (like not having to go to a gas station unless snacks are desired)—then there will be more EVs purchased.
Simple as that.
Even a five-year old could understand that.