In the Boston Consulting Group list of the top 50 most innovative companies in the world there are few surprises.
The top three are Apple, Microsoft and Amazon. Alphabet comes in at 4.
Not much of a surprise there. You could mix up the names and it would probably be about right.
The first automotive company, at number 5, is Tesla.
Again, not much of a surprise there, either.
But there isn’t another automotive company on the list until position 21. Toyota.
Bosch is down a few spots at 26, although one might argue that its innovation profile undoubtedly has something to do with its Industrial Technology, Consumer Goods, and Energy and Building Technology, too—not just Mobility Solutions.
Next is Hyundai, at position 33. It wasn’t that many years ago when Hyundai was considered to be not much more than a car company for people who wished they could buy a better car but couldn’t; now it is a highly innovative provider of some of the most remarkable vehicles on the road.
General Motors makes the list at 42, and crosstown rival Ford is just behind it at 43.
Mitsubishi is at 48, but odds are it is not for its motor vehicles (the company has a multiplicity of companies under its umbrella).
So if we subtract Mitsubishi but keep Bosch, there are 6 automotive companies on the list. Or 12%.
Still, it seems that there could be, should be, more.
To be sure, it is a whole lot more difficult to make significant developments in vehicles than in consumer electronics.
But one might imagine that with all of the ways that auto OEM execs are describing their companies the positioning on the list would have more than one company in the top 10 and more than two in the top 25.