Polestar: The Green Car Company You’ve Probably Not Heard of (Yet)

Polestar is a brand that you may not be familiar with at the moment. But that is likely to change, as it is dedicated to producing electric vehicles (EVs) that combine Swedish style with performance.

Polestar was established in 2017 as an independent brand by Volvo Cars and Geely Holding. (This is a little complicated because Volvo Cars in under the Geely umbrella, so the way to think about it is that it is a company that Volvo developed and that Geely is underwriting.)

The forthcoming Polestar Precept. Stylish. Electric. (Images: Polestar)

There are presently two models, that the company has on offer, the Polestar 1, a hybrid that is exceedingly limited in production, and the Polestar 2, a 2020 model that is a high-volume sedan that offers AWD and 300 kW from the motor. There will then be the Polestar 3, an SUV, and then the Precept, a car that emphasizes three definitional aspects of the brand: sustainability, digital technology and design.

Polestar has a factory in Chengdu, China. It calls it the “Polestar Production Centre.”

Inside the Polestar factory. Yes, factory.

But there’s something interesting about what they’re doing there: operating the plant on 100% renewable electricity. Some 65% of all of the electricity powering the factory comes from hydroelectric with the balance from solar, wind and other renewables.

What’s more, there is no industrial water discharge from the plant and they are establishing a circular approach to waste handling (including carbon fiber) so as to reduce landfill demands.

The factory, designed by Norwegian architecture firm Snøhetta, has earned Gold status in the Leadership in Energy and Environmental Design (LEED) rating system, the only automobile plant in China to do so.

Said Fredrika Klarén, Head of Sustainability at Polestar, “For Polestar, sustainability is not just about the electric powertrain. It impacts everything we do. We want to promote sustainable manufacturing in China. This objective entails a relentless pursuit of circular and climate-neutral solutions, and also being a responsible employer and presence in the area.”–gsv

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