How Hyundai Is Becoming a Mobility Company, Explained

Explained with a remarkable level of enthusiasm by Olabisi Boyle

By Gary S. Vasilash

Without question, Hyundai is one of the most innovative companies in the automotive industry right now. The company has on offer vehicles with traditional engines, hybrids, plug-in hybrids, battery-electrics, and even fuel-cells. It has a joint venture with autonomous tech supplier Aptiv that’s called “Motional” that is developing self-driving vehicle tech. It has an urban air mobility operation that is developing that mode of transport.

If it is just a consideration of what it has on the road in terms of its cars and utilities, the level of design exceeds that of most any other automaker that isn’t providing vehicles that start at six-figure levels.

And while it once was that its quality was cringe—worthy, in the 2021 J.D. Power U.D. Vehicle Dependability Study Hyundai ranks seventh and is well above average.

Hyundai’s Boyle: Helping make the transformation to mobility. (Image: Hyundai)

To learn more about the company, on this edition of “Autoline After Hours” we talk with Olabisi Boyle, vice president of Product Planning and Mobility Strategy for Hyundai Motor North America.

Her duties range from short-term planning to pricing, from analytics to strategy.

Boyle joined HMNA from Visa, where she had been the vice president of Connected Commerce.

As she explains to freelance writer Nicole Wakelin, Jeff Gilbert of WWJ 950, and me, she was recruited by Visa because they were interested in her background—which includes some 20 years at both Ford and what was then Fiat Chrysler. (She had been the chief engineer of the Chrysler Town & Country and Dodge Grand Caravan.)

Notable for anyone in any industry, Boyle has a B.S. in industrial engineering from Columbia University, a M.S. in mechanical engineering from Columbia, and a B.S. in physics from Fordham University.

Just looking at her resume gives you the clear notion that this is someone who is really about achievement.

And the level of enthusiasm that she has is absolutely refreshing, as you clearly get the sense that she not only enjoys what she is doing, but that she recognizes that what she is doing is beneficial, not only for Hyundai, but for society at large (e.g., there are big efforts being made in the arena of using hydrogen for not only vehicles, but for other energy applications; this is a means by which there can be a significant reduction in carbon emissions).

You can see the interview with Boyle—as well as a discussion afterwards on a variety of topics, from EVs to the J.D. Power APEAL study—right here.

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