A Car, Not the Bond Film

Rolls-Royce getting somewhat closer to its first EV

By Gary S. Vasilash

Rolls-Royce Motor Cars (to give the full name its due) announced today that it is on the precipice (sounds fancier than “edge”) of testing its first full electric vehicle, named “Spectre.”

According to Rolls-Royce Motor Cars Chief Executive Officer, Torsten Müller-Ötvös, this is “an extraordinary new product that will elevate the global all-electric car revolution and create the first – and finest – super-luxury product of its type.”

Yes, it is absolutely true that it will be the first product of its type, as it will probably be the type.

As this is an electric vehicle (in disguise), presumably the smoke is supposed to evoke the name, “Spectre.” (Image: Rolls-Royce)

Citing the history of the company for some sort of presumed advantage in the EV space, Müller-Ötvös noted, “it was Charles Rolls who truly prophesied an electrified future for automobiles. In April 1900 he experienced an early electric motor car named the Columbia and declared its electric drive to be ideal.”

While that is certainly notable and impressive, that was also 121 years ago.

What’s taken Rolls (the company, not the man) so long?

And given that deliveries are expected to commence (better sounding than “start,” eh?) not until the fourth quarter of 2023, roughly two years from now, by which time it is hard to imagine that there won’t be EVs from essentially every automotive company on the planet, the excitement seems a bit, shall we say, outré.

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