GM Takes to the Water

Electric vehicles don’t all have to have wheels

By Gary S. Vasilash

From 1919 to 1979 General Motors owned Frigidaire, the appliance company that made, primarily, refrigerators.

Toyota was once cracked for making “appliances.” GM once did, literally.

(The Toyota comment was related to the fact that its designs were rather innocuous, like those white rectangles that are in kitchens and laundry rooms. Of course, a positive spin would go to the point that many major appliances are often highly reliable. . . .)

GM has announced that it is taking a 25% ownership in Pure Watercraft.

Seattle-based Pure Watercraft make boats.

But not your ordinary run-of-the-lake boats but electric boats. For the sake of argument, these are not “EBs” but bona fide “EVs.”

Said Dan Nicholson, GM vice president of Global Electrification, Controls, Software and Electronics, “GM’s stake in Pure Watercraft represents another exciting opportunity to extend our zero-emissions goal beyond automotive applications.”

The company recently announced that it is working with Wabtec Corp., a locomotive builder, providing batteries and its hydrogen fuel cell technology.

So obviously they’re serious about “beyond automotive.”

If you think back to the last time you were trying to take a snooze on a beach and then a boat with a massive outboard came blasting by, the whole notion of the silent running of a battery-powered boat seems all the more understandable.

At the very least the GM investment is going to expand scale to boat electrification, which should make it more accessible to more people.

And let’s face it: GM’s involvement in watercraft makes a whole lot more sense than refrigerators.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s