EV Upstarts

By Gary S. Vasilash

The number of electric vehicles being offered–or announced that they’re on their way–by traditional OEMs is increasing with a beat that it reminiscent of that person in the apartment above yours tapping his or her giant foot: BAM! BAM! BAM!

And in addition, there is the influx of new manufacturers, which are seeing the opportunity to get into automotive manufacturing, something that, say, 10 years ago, was about as appealing as a session at an endodontist who had just run out of Novocain.

According to LMC Automotive, the startup EV brands in the U.S. are going to have nearly 40 models on offer in the U.S.

(Image: LMC)

However, LMC reckons that few of the new brands are likely to have sales of more than 50,000 units per year.

That said, a sufficient number of 50K-selling OEMs means that the sales are likely to be taken from the traditional OEMs.

However, LMC thinks that it is going to be costly for the upstarts that build factories. The firm calculates that the capacity utilization of a given plant is going to be on the order of 30%, which is about 60% less than it really ought to be. (I.e., 30% capacity utilization means that 70% of the personnel and equipment are not making vehicles, which is the whole point of their being there.)

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