Talking Tech With NVIDIA

By Gary S. Vasilash

NVIDIA is a company that was once familiar primarily to gamers because of the GPU chips that it had developed that made rendering both fast and highly detailed.

Now NVIDIA is as familiar to those in the auto world, as it is working with Jaguar Land Rover, Mercedes, Volvo and more.

Lucid Motors is using NVIDIA tech in its Air. BYD has announced it is working with the company, as well.

NVIDIA developing maps for autonomous driving operations. (Image: NVIDIA)

What’s interesting is that these companies are using NVIDIA tech to build systems that provide the characteristics that they are looking for to make their vehicles distinctive.

NVIDIA is not merely producing processors that have massive processing capability—the Jetson Orion operates at up to 275 TOPS—that’s trillion operations per second—but it is developing software that will help facilitate autonomous driving operations.

The company has developed a mapping system that not only features information collected by specific vehicles, but which takes in crowdsourced information so that there is an accurate representation of what is going on: say a construction zone has popped up since that information was collected. The system has it.

On this edition of “Autoline After Hours” NVIDIA vice president of Automotive Danny Shapiro discusses what the company is doing and how it is doing it.

Arguably NVIDIA is at the forefront of developing the technology that will change transportation in many ways.

He talks with “Autoline’s” John McElroy, Joe White of Reuters and me.

And during the second half of the show McElroy, White and I discuss a variety of topics, including the opening of the Tesla plant in Berlin, the speculation that Porsche might build the long-rumored Apple car, the announced range of the Ford F-150 Lighting, and a variety of other subjects.

And you can see it all here.

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