EV Is VE: Very Expensive

The average transaction price for an electric vehicle this past August—that is, the average price that a real person paid to get the vehicle off the lot—was $66,524, according to Kelley Blue Book. A full-size pickup truck (presumably powered by gasoline) was less costly: $63,456. (Here’s something random to consider: That is a $3,068 difference. If gasoline is $5 per gallon, then that would buy 613.6 gallons. If the vehicle gets 18 mpg, then one could drive said pickup 11,044 miles.)

Forthcoming (albeit pre-production) 2024 Chevrolet Blazer EV SS. (Image: Chevrolet)

Next fall Chevy is to bring out the Equinox EV with an announced, anticipated, starting price of $30,000. The company will also be bringing out the Blazer EV, that has an “estimated MSRP starting around $44,995.” The photo on the webpage has a photo of a preproduction version of the Blazer EV. The “as shown” price for that midsize SUV: $67,990.

Somehow that $30,000 is likely to be closer to $40,000 for someone going for an average transaction.

Or more.

Auto: High/Low

Better (1) have lots of cash—or credit—and (2) be flexible in your vehicle choice

By Gary S. Vasilash

According to Kelley Blue Book automobile prices hit an all-time high in July—and affordability hit a 10-year low.

Here’s a number that is undoubtedly making OEMs and dealers happy and consumers not:


Stick a $ in front of that and that’s the average transaction price—a.k.a., what people actually pay—for a new vehicle.

This, according to KBB, is $3,223 more than it was one year ago and $402 more than in June 2021.

What’s more, incentives are down, therefore accounting, in part, for the decline in profitability.

That is, in July 2021 the average incentive was 5.9% of the average transaction price. In July 2020 it was 10.1%.

And while probably not as crazy as things are in residential real estate, it is a bit of a surprise to learn that the average price paid was above the manufacturers’ suggested retail price.

You read that right: people paid more than MSRP.

Another factor that plays into this price rise is the lack of inventory. While the last time you went out for a new vehicle the dealer lot was probably jammed with new vehicles, nowadays it has the look of a church parking lot on a Monday.