Don’t just consider the top-of-mind when thinking “compact crossover”. . .
By Gary S. Vasilash
During a recent “Autoline After Hours” co-host John McElroy, talking about a Mazda CX-90 he was driving, said, “I don’t know why more people don’t buy Mazdas.”
Which is a solid observation.
First, however, it should be noted that Mazda’s fortunes in the U.S. market considerably improved in 2024 compared with 2023.
In ’24 it sold 424,382 vehicles. The previous year it was just 363,354. That’s nearly a 17% improvement.
Compare that with the overall U.S. market being up a mere 2.2% and you can see that Mazda’s bump is impressive.
But then there is what Mazda is up against.
In 2024 Ford sold 124,701 Bronco Sports, 146,859 Escapes and 194,094 Explorers, for a total of 450,125 vehicles.
Of course, Mazda has about 550 dealerships in the U.S. and Ford 3,000, so there is something to be said for access and availability.
The 2024 sales for the CX-5 were 134,088 vehicles. That is a drop of 12.8% compared with 2023 sales.

However, one might argue that the Mazda CX-50, another compact SUV that is approximately the same size as the CX-5 but which has a bit more of a rugged execution (sort of like the Bronco Sport and the Ford Escape, but (a) the Bronco Sport is far more rugged overall than the Escape and (b) the two Mazdas are on different platforms, so there is that difference). CX-50 sales in 2024, at 81,441, were up 82.6%.
Of course, someone looking at a new vehicle is looking now, not last year, so. . . .
The comparison with the Ford Escape isn’t coincidental. The vehicles are quite similar with a few notable differences.
For example, the CX-5 comes standard with all-wheel-drive. The Escape has that as an option.
The engine in a CX-5 is a 2.5-liter four that produces 187 hp and 186 lb-ft of torque. The base engine in the Escape is a 1.5-liter in-line three cylinder engine that produces 180 hp and 199 lb-ft of torque.
The Ford has an eight-speed automatic. It is six for the Mazda.
For those who are interested in cargo capacity the Escape clearly has the advantage with 37.5 cubic feet versus 30.8 cubic feet for the CX-5.
But to get back to McElroy’s original question, it goes to the point of why there are probably far more people who had a default thought to an Escape (or an Equinox or RAV4 or CR-V) and not the CX-5: good as they are, Mazdas are largely invisible in the market.
With a base MSRP of $32,600 the 2.5 S Carbon Edition brings such things as leather seating and a power moonroof; a 10.25-inch center display and wireless charging, Apple CarPlay and Android Auto.
It is competent and contemporary. And because of that, the CX-5 needs to be considered.




