About the Honda Prologue & Acura ZDX

Honda and Acura Go Electric with Ultium and Then Some. . .

By Gary S. Vasilash

As is widely known, when it comes to the contemporary electric vehicle, Honda was a bit late to the party. Given that the company has extensive experience in electrified vehicles. It is often forgotten (or unknown), for example, that the first hybrid on the U.S. market wasn’t the Toyota Prius, but the Honda Insight, which was launched in December 1999, edging out the Prius by a few months.

(This gives rise to another consideration. Toyota has also been criticized for its approach to the EV market, being tagged as a laggard. One could argue that this isn’t a mistake, given the still rather small number of EVs being sold in the U.S. market. According to Kelley Blue Book, for Q3 2024 there were 346,309 EVs sold, a number that will undoubtedly help the number of EVs sold in the U.S. to exceed the 1.2-million sold in 2023. But here’s something to think about: if you take away the Tesla sales from the Q3 numbers this means that 27 brands cumulatively sold 179,386 vehicles. That would be 6,644 if the number was evenly distributed. But no matter how you look at it, there is a long way to go in order to achieve the necessary scale to have a profitable production operation.)

Anyway, I’ve just been driving the Honda Prologue and the Acura ZDX, the two contemporary EVs from the company.

A sign of the times is that in order to get these vehicles on the market, Honda worked with a company that it has been collaborating on for some time (on things ranging from the engine for the Saturn Vue Red Line to hydrogen fuel cells).

The two vehicles are based on the GM Ultium platform (yes, even though GM is going to stop calling them “Ultium,” the platforms were Ultium when the Prologue and the ZDX were developed).

Just as the Saturn Vue Red Line was a Saturn through and through, not a Honda, the Prologue isn’t a Chevy Blazer EV, which it shares the platform with, just as the ZDX isn’t a Cadillac LYRIQ.

In the case of the Prologue—which is available with a single-motor (212 hp) front-drive setup that provides a range of up to 296 miles or as a dual motor (288 hp) with a 281-mile range (although there is the Elite trim package that goes 273 miles); all have an 85-kWh battery pack—the design inside and out are characteristic of the brand.

2024 Honda Prologue. Efficient packaging design. (Image: Honda)

The design-speak for the exterior design—which was executed in L.A.—is “Neo Rugged.” It is, after all, an crossover. Arguably, it is a simple, straightforward design with a sufficient number of creases in the sheet metal to keep it from looking innocuous or as something that it isn’t (i.e., like something you’d take on the Rubicon).

Inside there is the clean, straight-forward Honda approach to ergonomic instrumentation. However, I have two quibbles with the interior design:

  1. An excessive use of piano black plastic on the IP. Whereas the Civic Hybrid (a hatchback was recently released) has an interior that looks of the moment, the piano black in the Prologue is dated.
  2. The distance from the top front edge of the instrument panel to the bottom of the windshield is a tremendous amount of real estate. Someone had better have a Swiffer on a long handle to be able to keep that surface clear because it is a reach.

But while on the inside it should be noted that there is as much as 57.7 cubic feet of cargo space, so it can handle a reasonable haul.

Of the two cars, the ZDX is the one that I find to be most impressive. (Of course, the starting MSRP for the Prologue is $47,400 and it is $64,500, so there has to be some bandwidth there.)

The ZDX comes as a rear-drive vehicle with 358 hp and a range of 313 miles from its 102-kWh battery. Or there is an all-wheel drive version (A-Spec) that provides 490 hp and 304 miles of range from the same battery pack. Or there is another AWD version (Type S) that generates 499 hp and will take you 278 miles with some alacrity.

2024 Acura ZDX Type S. Wicked quick. And you can shop for groceries with it, too. (Image: gsv)

Although Acura does have two cars in its lineup—the TLX and Integra—its two crossovers—the MDX and RDX—are focal points. In terms of powertrain performance, the ZDX smokes the other crossovers (or maybe that should be it “ozones the other crossovers”).

It, too, was styled in LA. And although it is a crossover, its exterior body style resembles for me more of a contemporary station wagon, with a lower, longer, more angular sideview than many other crossovers.

While it seems as though all vehicles today have some sort of light signature up front, credit should be given to the Acura designers for the sharp styling they’ve brought to the lighting of this vehicle.

On the inside the seats in the front are bolstered in keeping with the type of vehicle it is, and the layout of the instruments and gauges are intuitive. A cowl over the gauge screen provides something of a cockpit feeling when sitting behind the wheel.

Both are solidly engineered vehicles that go well beyond the propulsion systems.

The Prologue seems like a Honda (presumably because it is) and the response from the market is good: According to numbers from KBB, through the third quarter there have been 12,644 Prologues sold—more than the 7,998 Blazer EVs sold, and closing in on the popular Mustang Mach-E, which had sales of 13,392.

The ZDX, which is essentially a new nameplate (yes, Acura built a ZDX until 2013, but its sales were so tiny that it isn’t likely remembered by many (outside those who smacked their heads getting into or out of the rear seat on the C-pillar)) has had sales through Q3 of 2,647—which is not far from the Lexus RZ’s 2,742, which has been available for longer.

In 2026 Honda will roll out its 0 Series, which it is developing sans GM.

But neither the Prologue nor ZDX are placeholders until then.

Prologue to Honda’s Prologue

When American Honda sent out a news release early this month reporting on its Q2 sales, the headline affixed is:

“American Honda Sales Challenged by Supply Issues”

“Challenged” is, if nothing else, a euphemism for, oh, crushed.

In Q2 the sales of its cars were down 56.5% and trucks off by 47%, for a combined drop of 50.7%.

And realize that this is in the context of Q2 2021, which still wasn’t exactly a banner period in the U.S. auto industry.

Honda faces some issues going forward because it is a company with superb expertise in internal combustion, and it appears as though while gasoline-burning engines aren’t going to suddenly disappear, there will be a decided decrease in the numbers sold, a consistent drop-drop-drop in the near future.

Honda will have an electric SUV in 2024, the Prologue.

It is based on the General Motors Ultium platform.

Which goes to the point of its expertise in engines, but not so much EVs.

Honda is trying to drum up interest in the vehicle by doing things like announcing that it is “the first Honda model designed primarily through virtual reality visualization technology.”

  1. Honda isn’t the only OEM to use VR
  2. So what?

According to Marco Tan, VR and CG designer at Honda Design, “By simulating and evaluating colors, materials and even lighting in a virtual 3D environment we were able to explore possibilities that took styling to a higher level.”

Undoubtedly it was an aid, but eventually the Prologue needs to exist IRL.

Did you ever buy a vehicle because you knew how it was designed?

Honda plans to have its own EV architecture underpinning its models in 2026.

Then, in 2027 a series of “affordable” EVs co-developed with GM.

If the future is EVs, one might conclude that the future of Honda might have more than a working relationship with GM.